The Purifying Ritual

1 Gentle Purifying Wash • 1 Silicone Grooming Brush

A consciously formulated cleansing ritual designed for dogs and cats with sensitive skin.

Created for regular grooming in Singapore’s heat and humidity, this understated duo pairs gentle cleansing with intentional coat care—supporting skin comfort without harsh stripping or overpowering fragrances.

Suitable for both dogs and cats.

Thoughtful Cleansing for Everyday Comfort

Environmental buildup, humidity, and trapped dirt can accumulate quickly within the coat, especially in dense or double-coated breeds.

The Everyday Bath Ritual was designed around gentle, consistent maintenance rather than aggressive cleansing—helping support a healthier grooming foundation through pH-balanced care and mindful routines.

Rooted in conscious formulation, we believe what’s excluded matters just as much as what’s included.

No harsh sulfates (SLS/SLES). No parabens. No phthalates. No overpowering synthetic fragrances.

Inside the Ritual

Gentle Purifying Wash (330ml)

A soap-free, sulfate-free cleansing wash thoughtfully formulated for sensitive skin.

Designed to cleanse effectively while maintaining coat softness and everyday skin comfort.

• Glycerin, Panthenol, and Sodium PCA help support hydration and coat softness
• Allantoin helps comfort dry or stressed skin
• Sodium Lauroyl Methyl Isethionate, Sodium Cocoyl Isethionate, and Cocamidopropyl Betaine (gentle coconut-derived cleansing agents) create a softer cleansing experience suitable for regular use
• Cedrus Atlantica Wood Oil gives the wash its subtle woody scent profile

Leaves the coat soft, refreshed, and comfortable to the touch.

Silicone Grooming Brush

Designed for both wet and dry use.

Use during baths to help distribute the wash evenly through the coat while gently loosening dirt, shedding fur, and buildup from the skin surface.

Use dry between baths to refresh the coat and create a calming daily grooming ritual.

Soft silicone bristles make grooming gentler, easier, and more comfortable for sensitive skin.

Best For

Double coats • Thick fur • Everyday maintenance • Sensitive skin • Post-walk cleansing • Humid climates • Regular grooming rituals

Why Pet Parents Choose This Duo

• Gentle on Sensitive Skin
• Conscious Formulations
• Designed for Humid Urban Living
• Suitable for Dogs & Cats
• Wet & Dry Grooming Versatility
• Elevated Everyday Grooming Rituals
• Minimalist, Modern Aesthetics

How to Use

The Weekly Bath Ritual

Cleanse with the Gentle Purifying Wash to remove buildup while maintaining moisture balance and skin comfort.

The Deep Clean

Use the Silicone Grooming Brush during baths to help lift trapped dirt, loose fur, and buildup from dense coats.

Between Baths

Use the brush dry for light grooming, coat refreshing, and calming daily care moments.